Not for women.

It's supposed to be funny - but I'm left feeling neither here nor there about it. The newest 10 cal soft drink has hit the market thanks to our good friends over at Dr. Pepper, but the marketing behind it seems a step behind the competition.

The attempted sarcastic humor behind the commercial doesn't poke fun at women like Heineken does with their Sex and the City closet takeoff nor does it romance women with a slick and witty approach like the Old Spice commercials.

(Nor does it make laugh like the Sesame Street version.)

Instead it slaps the female audience in the face "Are you enjoy this movie - of course not..." - wait what if my favorite movies were Die Hard, Die Harder, Die Hard with a Vengeance and Live Free or Die Hard?  This commercial has the same aspects, but instead of making me laugh, it just makes me change the channel. And lets not forget who out of the two of us will remember to go grocery shopping and put down the cash.

Finally it clearly states that, "with only 10 calories - it's what guys want!".
Really? It has no boobs, bums or beer.

Either do it well or don't do it at all. "CATCH PHRASE"